Racetozero is a collaboration platform with the goal to help address plastics in the ocean before it is too late.

It is an independent innitiative by Bruno Pereira, expert in plastics and packaging sustainabilty who believes that:

a. Plastic in the ocean poses an existential threat to life on Earth;
b. Current actions by governments and companies barely scratch the surface;
c. We need to educate consumers/citizens about what they should be demanding.
Change will follow

Racetozero won't request your money to drive change. It rather hopes to crowdsource efforts from like-minded individuals to:

1. Lay out the priorities/solutions: actions and mechanisms that directly and meaningfully address plastic in the ocean;
2. Engage globally with consumers/citizens to demand prioritized action.​
(See #TheMasterplan for more)

We can't afford to wait on companies and governments.

Racetozero is not a company. Racetozero is not for profit of any given company or sector.

Racetozero believes in capitalism and, therefore, is in favor of (responsible) consumption and business evolution through market forces. Companies are welcome to participate, but will not be on the driving seat. Specially the ones likely to be disrupted.​

Note to companies: Racetozero.org invites you to challenge your sustainability experts to use t hese concepts as inspiration to create more effective programs.